Global Influencer Marketing Market Research Report: By Component (Solution/Platform, Services), By Service (Professional, Managed), By Organization Size (Large Enterprises, Small & Medium Enterprises), By End-user (Fashion, Luxury & Cosmetics, Retail & E-Commerce, Consumer Goods, Advertising & Public Relation, Food & Beverage, Automobile, Others) By Region - Forecast till 2027

影响者营销市场Snapshot:

Today consumers spend a large amount of time over a number of social networking sites. From checking Facebook to posting photos on Instagram, social media has become a necessity to stay connected in today’s world. These social media platforms have paved the way for several growth opportunities for digital marketers and service providers. Platforms like Instagram, OTT, Facebook, and Twitter have become a key source of advertising and promotion. Various industry verticals, such as automobile, fashion and cosmetics, travel & tourism, are significantly using digital platforms to reach their intended audience.

According to a survey by Hootsuite Inc. on “The State of Digital, 2019”, there are 3.48 billion social media users, worldwide who, on average, spend 2 hours per day on social networking sites and messaging platforms. Social media has become an important aspect of people’s lives which they use to stay connected and up-to-date with current affairs. This trend has given rise to a new community, the social media influencers. The influencers create and post relatable content over social media. These posts help them to gain followers. Due to their popularity over social media platforms, global brands collaborate with them to promote and advertise their products. Brands have realized that collaborating with social media influencers can help them conduct effective marketing of their products and services to a larger set of audience. This kind of marketing activity is known as influencer marketing where brands collaborate with influencers to promote and advertise their products through them. There are various challenges that brands face while initiating influencer marketing. These challenges include monetizing advertising campaign, reaching the right audience, and collaborating with the right kind of people. Influencer marketing solutions provided by solution vendors help the brands in overcoming these challenges in an effective manner. The influencer marketing solution providers help brands to find social media influencers, provide insights on the effectiveness of campaigns and track their progress. There are different types of companies operating in the market. Some companies offer software platforms that connect brands to a number of influencers. These platforms also help in providing comprehensive insights on various campaigns. For instance, AspireIQ is a leading influencer marketing platform that offers end to end influencer analytics. Similarly, Scrunch is another marketing platform that helps brands in discovering and connecting with influencers. Other companies offer influencer marketing in the form of managed services. For instance, Social Beat Digital Marketing LLP and IMA Agency offer services wherein the companies help in effectively conducting end-to-end influencer marketing activities.

According to Social Beat Digital Marketing LLP, 23% of the marketers consider influencer marketing as a better substitute for traditional marketing and 90% of the brands think that influencer marketing has the greater potential to reach and engage the targeted customer. 60% of the consumer while shopping at a store gets influenced by social media posts or blogs. These statistical trends show that influencer marketing is an effective way for vendors to reach potential customers and therefore companies are looking for such software to effectively manage their marketing campaigns, which is boosting their adoption in the market.

有影响力的营销市场预计将在预测期内以8％的复合年增长率扩大，到2027年达到28.5亿。

影响者营销市场Synopsis:

全球影响者营销市场已根据组件，组织规模，最终用户和地区进行了细分。

• Based on the component, the influencer marketing market has been segmented into solution/platform and services. The solution/platform segment is expected to register the higher CAGR during the forecast period, in the overall influencer marketing market. Brands are deploying such platforms in order to manage and organize influencer marketing internally. The services segment includes professional services that cover integration and consulting services and managed services that include third-party providers offering a range of influencer marketing services for its clients.


• Based on organization size, the influencer marketing market has been divided into small- and medium-sized enterprises and large enterprises. A large number of mid-size enterprises, particularly start-ups, are active end users of influencer marketing solutions due to the growing need for brands to effectively compete in their respective industries.


• 根据垂直行业，有影响力的营销市场已被细分为时尚，奢侈品和化妆品，零售和电子商务，消费品，广告和公共关系，食品和饮料，旅行与旅游，汽车，汽车等。预计在2021 - 2027年的预测期内，零售和电子商务部分预计将以最高的复合年增长率增长

影响者营销市场区域分析：

从地理上讲，全球影响者营销市场已被细分为亚太，北美，欧洲，中东和非洲和南美。

北美在影响者营销策略中的市场份额方面占据了市场。负责市场增长的某些因素包括越来越多的连接设备，人口增长和大量活跃的社交媒体用户。此外，由于北美有影响力的营销公司数量为企业提供全面的测试解决方案，北美市场占据最高份额。

由于各个发展中国家的人口不断增长，智能手机的所有权增加，互联网连接的增长和增加活跃的社交媒体用户的数量，预计在预测期内，亚太地区的复合年增长率最高。

影响者营销市场Companies Covered:

全球影响者营销市场的主要参与者是Buzzoole，Scrunchsocial Beat Digital Marketing LLP，Onalytica，Hypr，Hypr，Launchmetrics，T​​raackr，Izea，Izea，Juliusworks，Inc。，Upfluence，Mavrck，Klear，Klear，Aspireiq和Lumanu Inc.

影响者营销市场主要发展：

• 2019年3月，HYPR发布了其影响者搜索和发现平台的升级版。该解决方案涵盖了各种社交媒体平台上约有1200万影响者，并根据他们对特定主题的对话的影响对其进行排名。

• In November 2018，Upfluence发布了一个有影响力的分析插件，该插件允许品牌在浏览时直接评估影响者。

Key questions addressed by the report

• What was the historic market size (2018)?


• Which segmentation (component, organization size and end-user)在推动市场吗？


• 到2027年的增长率是多少？


• Who are the key players in this market?


• What are the strategies adopted by key players?

报告范围：

报告属性/度量	细节
Market Size	28.5亿美元（2027年）
CAGR	8％（2020-2027）
基准年	2019
预测期	2020-2027
Historical Data	2018
Forecast Units	Value (USD Billion)
报告覆盖范围	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered	按组件，按组织大小，按服务
地理位置覆盖	North America, Europe, Asia-Pacific, and Rest of the World (RoW)
关键供应商	Buzzoole, ScrunchSocial Beat Digital Marketing LLP, ONALYTICA, HYPR, Launchmetrics, Traackr, IZEA, JuliusWorks, Inc., Upfluence, Mavrck, Klear, AspireIQ, and Lumanu Inc.
Key Market Opportunities	From checking Facebook to posting photos on Instagram, social media has become a necessity to stay connected in today’s world. \r\n 这些社交媒体平台为数字营销人员和服务提供商铺平了一些增长机会。
Key Market Drivers	负责市场增长的某些因素包括越来越多的连接设备，人口增长和大量活跃的社交媒体用户。

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