Global Facial Cleanser Market Research Report: Information By Skin Type (Normal Skin, Dry Skin, Oily Skin, Sensitive Skin and Combination Skin), Product Type (Gel Facial Cleanser, Cream & Lotion Facial Cleanser, Foaming Facial Cleanser, Bar Facial Cleanser and Others), Gender (Female, Male and Unisex), End-Use (Household and Commercial), Distribution Channel (Store-Based {Supermarkets & Hypermarkets, Convenience Stores, Specialty Stores and Others} and Non-Store Based) and Region (North America, Europe, Asia-Pacific and Rest of the World) - Forecast till 2027

Market Scenario

全球洗面奶市场规模预计将reach approximately USD 34.29 Billion by 2027, at a CAGR of 5.73% from 2020 to 2027. The demand for a facial cleanser is increasing owing to consumer inclination toward personal care products. Facial cleansers are products that are used to remove excess oil, makeup, dead cells, and dirt from the skin. The use of facial cleansers refreshes the skin and gives a better complexion. It comes in different forms as well as for different skin types. Various initiatives taken by manufacturers to expand their businesses in the facial cleanser market is expected to drive the demand. For instance, in July 2019, Unilever acquired Tatcha, a Japanese inspired skincare brand. Tatcha also had facial cleansers under its product portfolio. Moreover, the rising awareness of skin-related concerns such as skin burn and blackening is also expected to uplift the market growth. The increasing demand for organic products among consumers worldwide is also creating an opportunistic market for the players in the facial cleanser industry.

The outbreak of COVID-19 globally has created immense pressure across supermarkets & hypermarkets, convenience stores, and online suppliers. This has led to an increased sale of essential personal hygiene products such as facial cleansers, the demand for the same was not affected largely. There was a spike in customers stocking up on essential goods such as sanitizers, masks, household essentials such as toilet paper and bread. Most of the customer's budget was shifted to essential goods, and a major downfall in non-essential businesses was observed. As more cities went into lockdown, non-essential businesses were ordered to remain closed during the first half of the pandemic.

Market Synopsis

The global facial cleanser market has witnessed moderate growth in recent years. Some consumers have shifted from facewash to facial cleanser in order to cleanse away excess oil, makeup, and other pollution impurities from the face. The rising number of convenience stores, increasing brand visibility along with changing hygiene habits among consumers, has escalated the demand for facial cleansers. To cater to the trending consumer needs, market players are focusing on the launch of innovative products. Moreover, manufactures have adopted innovative and unique packaging solutions, which help to expand the consumer base.

Market USP

Availability of products based on specific skin types

Market Drivers

• Growing preference of men’s grooming:Men have become more conscious about hygiene, grooming, and personal aesthetics. Moreover, an increasing male population concerned for looking good and self-grooming is anticipated to drive the global facial cleanser market. Traditionally, men have been known to be less worried about personal grooming habits. However, nowadays, the no longer limit themselves to just shaving products and deodorants but are further becoming habitual users of grooming products such as moisturizers, facial cleansers, and hair care products.


• Increasing professional salon services


• Growing working women population


• Economical price of the product


• Growth of the organized retail sector in developing countries

Market Restraints

• Side-effects of harmful chemicals

Segmentation

By Skin Type

• Normal Skin: This segment accounted for the largest market share in 2019 and is projected to grow at a moderate pace during the forecast period. The wide availability of products among various manufacturers is anticipated to drive facial cleansers for normal skin types among consumers.


• Dry Skin


• Oily Skin


• Sensitive Skin


• Combination Skin

By Product Type

• Gel Facial Cleanser


• Cream & Lotion Facial Cleanser: This segment accounted for the highest market share in 2019 and is projected to exhibit a moderate growth rate during the forecast period. The growth of this segment can be attributed to the wide availability of the product by manufacturers. Also, the economical pricing of the products has surged the segment growth over the last few years.


• Foaming Facial Cleanser


• Bar Facial Cleanser


• Others

By Gender

• Female:This segment accounted for the largest market share in 2019 and is projected to grow at a moderate pace during the forecast period. Mounting awareness about the convenience of innovative products among women is anticipated to drive the segment growth.


• Male


• Unisex

By End-Use

• Household


• 商业:这段占市场份额较低in 2019 and is projected to grow at a higher rate during the forecast period. The growth of this segment can be attributed to the growing product demand for salon services across the globe.

By Distribution Channel

• Store-Based: The store-based segment has been further divided into supermarkets and hypermarkets, convenience stores, and others. The supermarkets and hypermarkets sub-segment is expected to be the largest as these channels account for the maximum sales of facial cleansers. Convenience stores also play a significant role in the distribution of facial cleansers.


• Non-Store-Based

By Region

• North America


• Europe: Europe is expected to grow at a moderate pace during the forecast period. The consumer inclination towards organic and natural facial cleansers is anticipated to boost the demand for the facial cleanser. Moreover, the presence of major manufacturers and a wide variety of products by various manufacturers is further propelling the growth of the facial cleanser market.


• Asia-Pacific: Asia-Pacific dominated the global facial cleanser market in 2019 and is also expected to dominate the market during the forecast period. The significant factors for the rising demand for facial cleansers are the increasingly hectic lifestyles of the consumers and the popularity of convenient products in the emerging economies.


• Rest of the World

Key Players

• L’Oréal (France)


• Unilever (UK)


• Procter & Gamble (US)


• Johnson & Johnson (US)


• Beiersdorf AG (Germany)


• Estée Lauder Inc. (US)


• Shiseido Co., Ltd (Japan)


• Kao Corporation (Japan)


• LVMH (France)


• AVON COSMETICS (UK)

Report Scope:

Report Attribute/Metric	Details
Market Size	USD 34.29 Billion
CAGR	5.73% (2020 to 2027)
Base Year	2019
Forecast Period	2020-2027
Historical Data	2018
Forecast Units	Value (USD Billion)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered	Skin Type, Product Type, Gender and Distribution Channel
Geographies Covered	North America, Europe, Asia-Pacific, and Rest of the World (RoW)
Key Vendors	L’Oréal (France), Unilever (UK), Procter & Gamble (US), Johnson & Johnson (US), Beiersdorf AG (Germany), Estée Lauder Inc. (US), Shiseido Co., Ltd (Japan), Kao Corporation (Japan), LVMH (France), AVON COSMETICS (UK)
Key Market Opportunities	The rising awareness of skin-related concerns such as skin burn and blackening is also expected to uplift the market growth The increasing demand for organic products among consumers worldwide is also creating an opportunistic market for the players in the facial cleanser industry
Key Market Drivers	Growing preference of men’s grooming Increasing professional salon services Growing working women population Economical price of the product Growth of the organized retail sector in developing countries

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