Pune, India, June 2021, MRFR Press Release/- Market Research Future has published a Half-Cooked Research Report on the全球客户通信管理软件市场。
概述
The global customer communication management softwaremarket is expected to register a CAGR of ~11.2% during the forecast period, 2021–2027. In this report, Market Research Future (MRFR) includes the segmentation and dynamics of the customer communication management market to offer a better glimpse into the coming years.
客户通信管理（CCM）被定义为一种支持进出互动通信的改进的策略。CCM软件改善了出站和交互式通信的创建，交付，存储和检索。
The key factors driving the growth of the customer communication management market are the growing demand for enhanced functionalities of multi-channel-based marketing and customer experience management and the increasing usage of analytics and mobility for customer communication management.However, the data synchronizations and complexities incustomer communication management software and security issues of such integrated platforms hinder the market growth. However, integration with cloud-based customer communication management technology is providing opportunities in the market.
Access full report @//www.bjtldsoft.com/reports/customer-communication-management-software-market-8807
分段分析
全球客户通信管理软件市场已根据组件，部署模式，组织规模，垂直和区域。
Based on the component, the customer communication management software market has been divided into解决方案和服务。服务节段进一步分为专业服务和托管服务。预计该解决方案部分将考虑最大的市场份额，并在研究期间注册最高的复合年增长率。解决方案，例如文档组成，打印机管理，数据提取，电子邮件营销，SMS通信和数据分析，以迅速采用。这是在预测期间推动溶液段的生长。
Based onorganization size, the customer communication management software market has been segmented intolarge enterprises and small & medium enterprises (SMEs)。Thelarge enterprises segment is anticipated to hold the largest market share, whereas the SMEs segment is expected to register the highest CAGR. SMEs are offering products that are more tailored towards the customer’s needs.The growth of SMEs has increased their spending on advanced technologies, such as AI, ML, and data analytics, to compete sustainably in the global market and capture more opportunities. Implementing CCM solutions has become more plausible for these businesses and, hence, is rapidly adopting customer communication management software to provide more customer-centric products and services.
基于登记模式，客户通信管理软件市场已被细分为基于云的和本地。2018年最大的市场份额的本地帐户。在BFSI和政府和国防部等垂直行业中，部署广泛使用，主要用于保护敏感数据，财务记录，会计信息和汇款。本地部署是跨企业实施CCM解决方案的常规方法。用户凭证对于业务运营至关重要的组织更喜欢本地部署，因为它为他们提供了控制其IT系统的灵活性。但是，预计云部署细分市场将以指数级增长，在研究期间的复合年增长率最高。由于部署和所有权成本较低，因此采用了云部署的解决方案。此外，云基础架构的可扩展性允许客户根据业务需求进行扩展或向下扩展。
Based on vertical,客户通信管理软件市场已分为BFSI，IT和电信，医疗保健，媒体与娱乐，旅行与酒店等。预计IT和电信部门将拥有最大的市场份额，而BFSI领域预计将拥有最高的CAGR。CCM解决方案使用单个，全面的解决方案来简化IT基础架构，用于批处理自动化和交互式通信生成。因此，公司可以在创建文档时使用数据，使其能够创建有价值的内容并直接为其客户体验策略的目标做出贡献。BFSI，媒体和娱乐和医疗保健垂直行业致力于为预示市场竞争优势的客户提供定制和个性化的体验。
竞争分析
The global customer communication management software market is characterized by the presence of several regional and local providers. Some of the key players in the market are EMC Corporation (US), Adobe, Inc. (US), Open Text Corporation (US), Oracle Corporation (US), Xerox Corporation (US), Crawford Technologies (Canada), Hewlett Packard Enterprise Development LLC (US), Lexmark International, Inc. (US), Newgen Software Technologies Limited (India), GMC Software (Lima), Pitney Bowes Inc (US), SmartComms SC (UK), Zoho Corporation (US), Ecrion, Inc (US), and Striata (US).
Regional Analysis
全球客户通信管理软件市场的区域分析是针对北美，欧洲，亚太地区，中东和非洲以及南美进行的。北美市场占2019年最大的市场份额，预计在预测期内将获得强劲增长。但是，预计在预测期内，亚太市场的复合年增长率为最高。由于该地区的新收入机会，这种增长可以归因于进入市场的新参与者。