头发彩色业务需求和挑战

Hair color demand is a complicated and rapidly changing market. When发色需求变高，它可以创建一个负反馈循环，使需求更高。当它变低时，它通常意味着存在剩余的护发成分，这将导致价格降低，消费者兴趣较少。

当任何公司想要进入头发彩色行业时，他们需要充足的原材料供应 - 包括氨和过氧化氢等化学品。氨可能看起来像染发剂不太可能的成分，但它是许多公式。

由有限的可用成分进行限制。这些成分的来源也可以限制和不稳定。如果特定行业增长太快，它可以对可用资源推动压力并导致短缺。虽然，原材料价格可以随着中国众所周知，从合成染料中产生最大的一切，主要有机中间体，甚至用于药物的中间体，但原材料价格也是可能的。

头发颜色行业是受几个的rs which can be broken down into five different categories: price, demand, substitution, regulation, and supply. Price: Hair color demand has gone down over the last couple of years, specifically for hair dye. This could indicate that less people are coloring their hair compared to years past. As a result, consumers will buy less dye and its ingredients will be more available as the supply chain decreases from high demand. On the other hand, prices can also rise when relative demand is constant or increases.

Demand: Demand for hair colors are higher in almost all regions in the world: Europe, North America, South America, Africa and Asia Pacific except in Japan and China which suffer from low demand. Demand in countries like Russia and China is lower than premium alternatives – below those companies who offer their services at a very attractive price. This is due to the fact that in many countries, people still perceive hair color to be an unnecessary luxury and are often unaware of its benefits.

在北美，对头发颜色的需求主要集中在家庭使用中的年轻女性和中年母亲，而亚洲国家正在追随西部趋势的毛发颜色消费，更年轻的人​​着色着头发。

该行业的主要竞争对手是相关的行业：化妆品，香水，食品和药品。消费者批发市场的价值高级别。在这个行业中，最潜力的消费者和发酵产品的购买者是女性，超过80％的全球销售额来自他们（也因为男性通常染色往往频繁地染色。因此情况与染料行业完全不同，其中，一般来说，女性的染发剂产品少于男性。

头发颜色强调美丽和自信心。从这个角度来看，头发颜色是一种化妆品。

个人使用不是行业中唯一的市场部分：另一个大部分代表其专业用途 - 美发师和其他与美的专业人士。市场也根据地理区域进行了分割：北美，拉丁美洲，欧洲，中东;亚太地区 - 东南亚和中国;非洲/中东 - 非洲和中东。

该行业的大型球员是两家法国公司L'Oréal和宝洁和赌博。

On the one hand, hair coloring is a relatively cheap purchase. Many people don’t consider it as an essential purchase, but rather one of pure luxury. On the other hand, it is a good and quick way to add some extra style to yourself and improve your self-confidence. It can also save you more expensive visits to the hairdresser or beautician – with professional hair dyes you can simply do it by yourself at home. Price plays one of the biggest roles in people’s decisions when they want to buy some product.